General
The following information describes how Estelle AB ("Estelle", "we", "our", "us") processes your personal data when you use our products and services, visit our website, or when we process your data in any other way.
More information about Estelle as well as our products and services is available at www.estelle.com. If you have any questions about this privacy notice or our processing of your personal data, please do not hesitate to contact us at support@estelle.com.
Data Controller
Estelle is the data controller for the processing of your personal data in connection with the provision of our products and services to you. You can reach us as follows:
Estelle AB
Sveavägen 124
113 50 Stockholm
support@estelle.com
How we collect your personal data
When you visit our website
When you visit our website, we may collect and process certain personal data through the use of cookies. For more information on our use of cookies and your ability to choose which cookies you accept, please see our Cookie Notice.
Data you actively provide
We collect personal data that you actively provide to us, such as your name, phone number, and email address. This occurs when you sign up for our newsletter, when your order products and services, or when you contact customer support for assistance with Estelle products.
If you have ordered and received an Estelle streaming product (a “Device”), you will need to connect the Device to a Wi-Fi network to enable its proper installation and function. Through the Device, you will have the opportunity to register an account with us (“Estelle Account”). Registering an Estelle Account with us requires that you provide us with some personal data about yourself.
If you purchase products from us at our store available at www.estelle.com (the “Store”), we will ask you provide your name and billing and contact information needed for delivery and setting up an account with us.
We may also ask you to provide personal data such as name and contact details that are required to support or claims that you present to us.
Automatically collected data
If you have chosen to register an Estelle Account with us, we may automatically gather device log data from your Device (“Log Data”) for the purpose of device troubleshooting and product development purposes. Log Data is normally anonymized instantly after it has been collected.
For a full list of the Log Data we may collect, please also refer to the section List of data processing activities below.
When you visit our website
When you visit our website, we may collect and process certain personal data through the use of cookies. For more information on our use of cookies and your ability to choose which cookies you accept, please see our Cookie Notice.
The data we process about you and why
Below you find a description of what personal data we process and why we process it. For at detailed description, please also refer to the section List of data processing activities below.
When you contact us in general matters
The data we process is your name, email address and phone number. We process this data to be able to communicate with you in general matters regarding our products and services.
When you sign up for an Estelle Account and use your Device
The data we process is your name, email address, country of residence, language preferences, your age and your order history. We use this data to fulfill the agreement we have with you. You may also choose to provide us with voluntary profile information such as city, postal code, gender, and interests. In addition, we may also use your data for marketing purposes.
We also process Log Data which we use for ensuring that your Estelle product and/or service to perform its fundamental functions securely. Log data may also be used for troubleshooting your Device and enable us to develop and offer improved Estelle products.
When you purchase products in the Store
The data we process is your name, contact information, address needed for billing and shipping products and purchase related data. We use this data to fulfill the agreement we have with you. We also process certain purchase related data to fulfill our legal obligations (e.g. for accounting purposes or fulfilling our obligations to you as a consumer). In addition, we may also process data about items you view, put in your cart or add to your wish list for marketing purposes Finally, we may also process your data if you communicate with us in customer support matters.
Legal basis for our processing of your data
We process your personal data for the purposes described below. For a full description of different processing activities, purpose and legal basis, please refer to the section List of data processing activities below.
When you visit our website
The legal basis for processing your personal data depends on the type of cookie through which the information has been obtained. Our use of essential cookies is based on our legitimate interest in providing a functional website. Our use of other cookies requires your consent (which you can withdraw at any time), which is also our legal basis for such use. For more information on our use of cookies and your ability to choose which cookies you consent to, please see our Cookie Notice.
When you contact us in general matters
When we process your name, email address and phone number to be able to communicate to you in general matters, the processing of your data is based on our legitimate interest to be able to carry out such communication.
When you sign up for an Estelle Account and use your Device
The legal basis for processing your basic Estelle Account data (name, email address, country of residence, language preferences, your age, and your order history) is the contract between you and us. If you choose to provide us voluntary profile information (such as city, postal code, gender, and interests), the legal basis for processing your data is our legitimate interest providing enhanced Estelle Account features.
We may also process your basic Estelle Account data for marketing purposes. The legal basis for this is our legitimate interest of communicating with you about new and improved products and services.
The legal basis for using Log Data is our legitimate interest to provide fully functional products and services, troubleshooting of your Device and general product development purposes.
In addition, we may also need to process your data to ensure that we meet your legal right to complain about a product. The legal basis for such processing is legal obligations.
When you purchase products in the Store
The legal basis for processing purchase related data is to fulfill our contractual obligations towards you. In addition, we may also need to process your data to ensure that we meet your legal right to complain about a product which means that the legal basis for such processing is legal obligations. If you communicate with us in a support matter, the legal basis may also be our legitimate interest in providing appropriate support to our customers (unless our support relates to our legal obligation to handle complaints). We also process financial data for fulfilling our legal obligations to maintain accurate accounts. Finally, we may also use or data for our legitimate interest of providing information about our products and services.
How long we keep your data
When you visit our website
For information on our retention of cookie related data, please see our Cookie Notice.
When you contact us in general matters
When we communicate with you in a general matter, we delete the data associated with the communication within 6 months from the when the matter has been closed.
When you sign up for an Estelle Account and use your Device
We will retain your Estelle Account data as long as you are registered with an Estelle Account plus a period of up to 2 years after the account has been terminated and all our obligations under the agreement between you and us have been fulfilled.
Log Data are normally anonymized instantly after we have collected it. The anonymization methods we use ensure that the data does not qualify as personal data once the anonymization has been made.
Should we for any reason be legally obliged to maintain your personal data for a long period of time than as set out above, your data will be deleted as soon as we are no longer obliged to retain it. As an example, this may apply during such period of time that you have a legal right to complain about a product you have purchased from us.
When you purchase products in the Store
We will keep data about your purchases for up to 3 years from the date of your purchase. Accounting data will be kept for as long as required by law (currently 7 years). If you contact us in a customer support matter, we will keep your data for a period of up to 1 year after the matter has been solved, unless we need to keep the data longer for the purpose of keeping accurate audit trail records.
With whom do we share your data?
As a general rule, we do not disclose your personal data to anyone else. However, we may need to share some basic information (such as name, contact details and tracking number) with our logistics partners if you purchase products from us or make a complaint about your Device and we need to transport and/or repair your Device. If you purchase products in the Store, we also need to share certain purchase related data to our payment services providers and logistic partners/carriers. In addition, your data may be shared with subcontractors who are only authorized to process the personal data they receive from us on our behalf, so-called data processors. Examples of data processors are software and data storage providers.
Where do we process your data?
We always aim to process your personal data within the EU/EEA. However, in certain situations, such as when we share your information with, for example, an IT provider with operations outside the EU/EEA, your personal data may be processed outside the EU/EEA. If and when your data is processed outside the EU/EEA, we will ensure that there is an adequate level of protection and that appropriate safeguards are in place (for example, through the use of the European Commission's standard contractual clauses).
Your rights as a data subject
As a data subject, you have certain rights in relation to the processing of your personal data. If you wish to exercise any of them, please contact us via support@estelle.com.
• Right of access: you have the right to obtain information about what personal data we process about you, including the purpose of the processing and the legal basis for the processing.
• Right to rectification: if you believe that we are processing inaccurate personal data about you, you can ask us to rectify it.
• Right to restriction of processing: you can request that we restrict the processing of your personal data. This may be relevant, for example, if we have inaccurate data about you and you do not want the processing to continue until we have corrected the data.
• Right to erasure / right to be forgotten: you can request that we delete your personal data. While we will comply with such a request to the extent required by applicable law, please note that despite your request, we may continue to process certain data (such as data that we need to retain to protect our legal interests or that we are required to retain by law).
• Right to object: in connection with the processing of personal data based on legitimate interest, you have the right to object to the use of your personal data. If your privacy interests outweigh our interests in processing certain data, we will stop processing such data.
• Right to data portability: you may also have the right to access the personal data you have provided to us in a structured, commonly accepted and machine-readable format, as well as the right to transfer the data to another data controller.
Want to know more?
If you have any questions about our processing of your personal data, please do not hesitate to contact us at support@estelle.com.
If you are not satisfied with us
If you are not satisfied with the way we process your personal data, please contact us via support@estelle.com. You can also contact the Swedish Data Protection Authority (Integritetsskyddsmyndigheten, www. imy.se, imy@imy.se).
Changes to this privacy notice
Estelle may change or update this privacy notice as needed to reflect changes in Estelle products and services and associated processing of personal data. The current version of the privacy notice is available on www.estelle.com.
If significant changes are made to this privacy notice or with regard to how Estelle processes your personal data, we will notify you either by posting a notice of the changes before they take effect or by sending you a direct message. We encourage you to periodically review this Policy to understand how Estelle uses and protects your data.
List of data processing activities
General enquires made by you
Identity data (General Matters)
Full Name, Email Address, Password, Age, Country, Language
Contact purposes / ability to use our platform
Identity data (Device Users)
Legitimate interest/legal obligation
City, Gender, Region/ Postal Code
Targeting / Customer insights
Marketing data (Device Users)
Targeting / Customer insights: TV Replacement, Gaming, Streaming, Kids, Business, Other
Marketing data (Device Users)
Please refer to Cookie Policy
Please refer to Cookie Policy
Please refer to Cookie Policy
Troubleshooting/product enhancement: Estelle Device and services (such as Estelle One) may automatically collect, store, and/or process information necessary for their functionality and to provide fundamental features securely. This information may include information such as device ID, model, version of the operating system and identifiers as how you use your Estelle product. We collect data to analyze functionality and performance of Estelle products, for example we analyze your use and the products battery, fan, speaker, network capacity.
Battery Charger connected
How often do people charge, do they play with the charger connected?
Is the battery lasting long enough?
Is the battery large enough, how many cycles per year?
Is the CPU powerful enough?
How often and at what speed are the fans used?
Is the GPU powerful enough?
Do we have enough RAM on the device?
Is the GPS signal strength good enough to be used in the future, should we continue to have it?
Are users having issues for mobile networks? Are they using the feature?
How good is the reception environment? Is it good enough?
What is the most used brightness level? Is it used at full brightness all the time?
Is the thermal solution good enough?
How good is the reception environment? Is it good enough?
For troubleshooting purposes
For troubleshooting purposes
Depending on your settings and/or the features you have activated, we may collect: User Patterns and Product Insights. We analyze usage to understand patterns.Estelle may automatically collect, store, and/or process information to enhance the experience of Estelle products and to offer improved products and services from Estelle.
How long and often are apps used. Are people even using a lot of different apps?
Audio 3.5mm plug connected
Is the 3.5mm jack used? What is connected, headsets vs speakers?
What audio modes are being used, how often? Music / Movie / Games / Voice?
Are the speakers loud enough, do people turn them up/down after a few minutes?
How often is BT audio used?
Are controllers being used for gaming?
Is the remote being used?
What languages are most used?
How often and long is the device used.
Is the HDMI feature used and how long?
What are the most used mobile networks?
Device Autozoom initialized
How often is autozoom initialized, is it successful?
Device Keystone initialized
How often is keystone initialized and how successful is it?
How often is the Device used? Is the bulb lifetime long enough?
How large / far from the screen is the product being used in most
Which brightness is the product used, vs the ambient brightness.
What light conditions is the product being used in?
In which orientation is the device used most often when Device is on / off. Is it ever used upside down with the attachment or on it's side with a camera stand?
Is the storage in the device enough?
Are people using the SD Card storage, is it large enough?
Which theme is most used, should we invest in different theme colors for our apps.
This information is valid as of January 2024.
